––– January 11, 2018
Target Market OR
Your Target’s Market?
The traditional strategy of dropping points on a target market may be about as effective as dropping turds into the proverbial punch bowl.
––– January 16, 2018
Big Budget or Big Waste?
Big Spenders can also be the biggest losers.
Moosylvania has been fielding a favorite brands ranking report every year since 2013.
Each January, we ask consumers across the country to tell us their three favorite brands, unaided. What we've found is that there is very little correlation between ad budgets and winners and losers.